PPC is an acronym for Pay Per Click. PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis.
Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click payment model.
PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement »
PPC ads can immediately generate visibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:
* Definite
* Flexible
* Low Risk
Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want »
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effective model and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to »
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads
to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much they want to spend on PPC ads »
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign »
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like:
The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.
Advertisers can calculate the acquisition cost and ROI using these statistics. Based on the results of the calculation of the effectiveness of the PPC campaigns, the campaigns can be modified instantly.
Wednesday, July 16, 2008
Click Fraud: How To Avoid Click Fraud
Click fraud is becoming a major problem for online advertisers. If you advertise your web site on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.
What is click fraud?
Click fraud is the practice of artificially inflating the number of clicks in a pay per click online campaign.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
No matter how you define it, click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who are these people?
There are three main groups that click on pay per click ads without real interest in the offered goods:
* People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
* Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
* Companies (often in India, Russia and China) hire people who are paid to click on ads. (Intentionally broken sample link: [timesofindia.indiatimes.com/articleshow/msid-654822,curpg-1.cms] )
Is click fraud really a big problem?
No pay per click company denies that pay per click fraud exists. According to some web analytics companies, as much as 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
What can you do to save money?
The best way to lower your pay per click advertising costs is to optimize your current ads so that they deliver a better return-on-investment.
There are many things you can do to improve the effectiveness of your pay per click ads. Details can be found in our Google AdWords eBook.
In addition to useful information that helps you to lower your advertising costs while increasing your profits, the eBook contains a list of keywords that attract click fraudsters and information on how to avoid click fraud.
What is click fraud?
Click fraud is the practice of artificially inflating the number of clicks in a pay per click online campaign.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
No matter how you define it, click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who are these people?
There are three main groups that click on pay per click ads without real interest in the offered goods:
* People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
* Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
* Companies (often in India, Russia and China) hire people who are paid to click on ads. (Intentionally broken sample link: [timesofindia.indiatimes.com/articleshow/msid-654822,curpg-1.cms] )
Is click fraud really a big problem?
No pay per click company denies that pay per click fraud exists. According to some web analytics companies, as much as 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
What can you do to save money?
The best way to lower your pay per click advertising costs is to optimize your current ads so that they deliver a better return-on-investment.
There are many things you can do to improve the effectiveness of your pay per click ads. Details can be found in our Google AdWords eBook.
In addition to useful information that helps you to lower your advertising costs while increasing your profits, the eBook contains a list of keywords that attract click fraudsters and information on how to avoid click fraud.
Thursday, May 15, 2008
PHP Cynosure of developer’s eye.
PHP has taken the IT world by storm. Developers have taken a liking for PHP because it is emerging as the most efficient, open-source scripting language. Besides, it’s a well-known fact, that Apache is the most used web server in the world and that PHP is the most used language. The article discusses briefly what makes PHP the cynosure of developer’s eye.
Eager to know who’s the brain behind this big-bang theory in the development world? He’s Rasmus Lerdorf The developer utilized the first version to run his own home page, while his collection of Practical Extraction and Report Language (Perl) code snippets created by him in 1994 were named Personal Home Page (PHP).
The principle reason for Rasmus to develop PHP language was to keep a track of users viewing his on-line resume. To make it more powerful, Rasmus created functions in C to enable programmer connectivity to a database. This helps programmers coding in PHP, develop dynamic web sites.
Besides the PHP code was open for viewing and manipulation purpose, to further check out its practicality. The arrangement reportedly brought about an improvement in PHP’s coding standards.
In 1995, the second version of Personal Home Page was released along with a form interpreter (PHP/FI).
Such was the craze for the new language that by 1997 over 50,000 websites had PHP installed. In the same year PHP/FI 2.0 was developed by an alpha version. However, developers like Zeev Suraski and Andi Gutmans discovered that PHP/FI 2.0 was way behind the mark when it came to development of their eCommerce application.
Consequently the progress towards another version of PHP/FI was stopped and PHP 3.0 got the encouraging push. Within no time, version 3.0 proved to be hit due to its innovative features, which helped the end users develop their applications on many databases, protocols and APIs.
The jump from procedural to object orientated coding led to a change in PHP’s focus. The official version of PHP 3.0 was released in June 1998.
After the release, Andy and Zeev got totally engaged in improvisation of the PHP language for about two months in an attempt to optimize the performance of large websites. The duo were trying to introduce modularity in the language. The “Zend Engine” being the result (A combination of two letters existing in the creators Zeev and Andi names). In 1999 the Zend Engine was released.
In May 2000 PHP 3.0 gave way to PHP 4.0. The new version was bifurcated into three sections – The Zend Engine, Server API and Function Modules.
The Zend Engine is accountable for parsing PHP code, defining the syntax of the programming language.
The Server API enables communication and interfacing with the Web Server. With this API, integration of PHP with other servers is possible.
Function Modules comprises MySQL, XML, etc.
PHP 3.0 and PHP 4.0 utilize objects as containers of properties like associated arrays. An associated array is array with keys which have a value associated. The object had to belong to a class full of properties and functions.
Formerly, PHP objects where being utilized as associative arrays rather than the way they should be used. Values were used to pass objects into functions instead of reference. This challenged the purpose of programming with object, according to Zeev Suraski. According to him ‘Objects and other types of values are not equal; therefore, Objects should be passed around by reference unless stated otherwise."
So far PHP has struck a right chord with the developers. However, in a bid to make it more object oriented PHP 5.0 was evolved, based on the newest Zend Engine 2.0 release.
The Zend website provides an outline on how to use the Zend 2.0 Engine with the latest PHP 5.0 release. In the Zend 2.0 Engine, Andi Gutmans has treated Object very differently. Objects now will be dealt as object handles, indexed in a global object table.
This stirs up an important fact that should not be confused. That fact that the object handles will be passed by their value in the index table. This does not mean that the objects are being passed by value. The result is quite the opposite. The novel feature means that object handles will be passed by value and objects will be passed by reference.
Now PHP will perform functions like a proper Object Oriented language with this latest release of PHP 5. Objects acting like objects will now be of great advantage to the end users, as the overall functionality of the application gets enhanced. Consequently the application will run faster and the problems with regards to object orientation will reduce considerably. This means that large applications will be become easier to maintain and extend upon.
To facilitate PHP 5.0 with its new OO philosophy, Zend 2.0 has unleashed new offerings, like private member variables and methods, static variables and language level aggregation. PHP will now be able to interact with external component models, such as Java, COM/DCOM, and .Net.
This means that PHP now at a comfort level with Java and .Net environment, since the elements in these languages can be used transparently inside PHP, as if they were PHP components.
PHP 5.0 will use the identical interface for all objects, including native objects, ensuring that all objects in the application (i.e. PHP objects and overloaded objects) behave in a steady manner.
Besides PHP 5.0 will further find favor among the developers with its error handling capabilities so now your application can apprise the user of what the problems are.
PHP 5.0 is consistently evolving as the biggest plus point for web applications. With the use of the Zend Engine 2.0, large scale web applications using PHP 5.0 will perform better, thanks to PHP's continuous drive towards object orientation.
Eager to know who’s the brain behind this big-bang theory in the development world? He’s Rasmus Lerdorf The developer utilized the first version to run his own home page, while his collection of Practical Extraction and Report Language (Perl) code snippets created by him in 1994 were named Personal Home Page (PHP).
The principle reason for Rasmus to develop PHP language was to keep a track of users viewing his on-line resume. To make it more powerful, Rasmus created functions in C to enable programmer connectivity to a database. This helps programmers coding in PHP, develop dynamic web sites.
Besides the PHP code was open for viewing and manipulation purpose, to further check out its practicality. The arrangement reportedly brought about an improvement in PHP’s coding standards.
In 1995, the second version of Personal Home Page was released along with a form interpreter (PHP/FI).
Such was the craze for the new language that by 1997 over 50,000 websites had PHP installed. In the same year PHP/FI 2.0 was developed by an alpha version. However, developers like Zeev Suraski and Andi Gutmans discovered that PHP/FI 2.0 was way behind the mark when it came to development of their eCommerce application.
Consequently the progress towards another version of PHP/FI was stopped and PHP 3.0 got the encouraging push. Within no time, version 3.0 proved to be hit due to its innovative features, which helped the end users develop their applications on many databases, protocols and APIs.
The jump from procedural to object orientated coding led to a change in PHP’s focus. The official version of PHP 3.0 was released in June 1998.
After the release, Andy and Zeev got totally engaged in improvisation of the PHP language for about two months in an attempt to optimize the performance of large websites. The duo were trying to introduce modularity in the language. The “Zend Engine” being the result (A combination of two letters existing in the creators Zeev and Andi names). In 1999 the Zend Engine was released.
In May 2000 PHP 3.0 gave way to PHP 4.0. The new version was bifurcated into three sections – The Zend Engine, Server API and Function Modules.
The Zend Engine is accountable for parsing PHP code, defining the syntax of the programming language.
The Server API enables communication and interfacing with the Web Server. With this API, integration of PHP with other servers is possible.
Function Modules comprises MySQL, XML, etc.
PHP 3.0 and PHP 4.0 utilize objects as containers of properties like associated arrays. An associated array is array with keys which have a value associated. The object had to belong to a class full of properties and functions.
Formerly, PHP objects where being utilized as associative arrays rather than the way they should be used. Values were used to pass objects into functions instead of reference. This challenged the purpose of programming with object, according to Zeev Suraski. According to him ‘Objects and other types of values are not equal; therefore, Objects should be passed around by reference unless stated otherwise."
So far PHP has struck a right chord with the developers. However, in a bid to make it more object oriented PHP 5.0 was evolved, based on the newest Zend Engine 2.0 release.
The Zend website provides an outline on how to use the Zend 2.0 Engine with the latest PHP 5.0 release. In the Zend 2.0 Engine, Andi Gutmans has treated Object very differently. Objects now will be dealt as object handles, indexed in a global object table.
This stirs up an important fact that should not be confused. That fact that the object handles will be passed by their value in the index table. This does not mean that the objects are being passed by value. The result is quite the opposite. The novel feature means that object handles will be passed by value and objects will be passed by reference.
Now PHP will perform functions like a proper Object Oriented language with this latest release of PHP 5. Objects acting like objects will now be of great advantage to the end users, as the overall functionality of the application gets enhanced. Consequently the application will run faster and the problems with regards to object orientation will reduce considerably. This means that large applications will be become easier to maintain and extend upon.
To facilitate PHP 5.0 with its new OO philosophy, Zend 2.0 has unleashed new offerings, like private member variables and methods, static variables and language level aggregation. PHP will now be able to interact with external component models, such as Java, COM/DCOM, and .Net.
This means that PHP now at a comfort level with Java and .Net environment, since the elements in these languages can be used transparently inside PHP, as if they were PHP components.
PHP 5.0 will use the identical interface for all objects, including native objects, ensuring that all objects in the application (i.e. PHP objects and overloaded objects) behave in a steady manner.
Besides PHP 5.0 will further find favor among the developers with its error handling capabilities so now your application can apprise the user of what the problems are.
PHP 5.0 is consistently evolving as the biggest plus point for web applications. With the use of the Zend Engine 2.0, large scale web applications using PHP 5.0 will perform better, thanks to PHP's continuous drive towards object orientation.
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