Generally Articles are painstaking to be more instructive and truthful where details are apprehensive. While Blogs have arrived as a resources and a personal way to get your message across. Both are a great source of information from perspective of a search engine. But which one is better to rank???
First, let's look at the value each one brings:
Blogs:
Blogs have “inside point of view” it also get updates usually on frequent basis and Timely.
While Articles are:
Educational, Establishment, Comprehensive, Marketing driven.
From a brightness perspective, Blogs obviously win out over the articles.
Exposure:
Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, here is a link for some: seoresources.seoforgoogle.com
From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.
People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.
From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.
So what does this mean to you?
If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.
Search Engine Optimization India, SEO India, SEO Company India
Monday, April 7, 2008
Why A Web Site Needs Outbound Links
Out bound link is a link that you have on your site which points to another web site.
In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.
Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.
Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.
So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.
Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.
Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.
So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
Web SEO Solution
In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.
Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.
Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.
So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.
Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.
Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.
So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
Web SEO Solution
Saturday, March 22, 2008
Discussions for Buzz Technologies, Inc. Buzz Technologies Inc's One-2-Property Launches Premium Ad Services
It is estimated that almost over 80% of buyers are now looking for
new property online. One-2-Property platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz
It is estimated that almost over 80% of buyers are now looking for new
property online. One-2-Property (OTC:BZTG) platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz . Today the company has added to the free services by integrating
paid advertiser services into the
mix.
Anyone using the One-2-Property platform can also host their own
virtual show, flash slide show, mapping and the most detailed database
yet. The One-2-Property platform has been built to be extremely user-
friendly with 24/7 customer support.
Despite the dramatic fallout from the subprime mortgage loan fiasco,
real estate advertisers will continue to spend online in the next few
years. A new report shows home brokers, agents and developers are
increasingly shifting their advertising dollars to the Web, almost to
the exclusion of all other media, including print newspapers.
Online advertising research and consulting firm Borrell Associates
predicts in its "Real Estate Outlook 2007-2012" report that online
real estate advertising will outpace print newspaper advertising
within the next five years. The report forecasts newspaper will
receive $4.8 billion in advertising revenue in 2007, while online
advertising will receive $2.6 billion. By 2012, newspapers will
receive $3.3 billion compared to online advertising's $3.5 billion.
The report predicts real estate newspaper ad revenues will drop 6.8
percent this year and by the same rate in 2008, followed by a sharper
16 percent fall in 2009 and another 13 percent decline in 2010. The
steady fall will also affect local homes magazines.
The real estate ad shift away from traditional media to online mirrors
similar shifts in other advertiser verticals, according to Peter
Conti, Jr., SVP of Borrell Associates. That transition was spurred by
two years of depressed home sales have forced brokers to reassess
their ad spending.
"Unlike recruitment verticals and the automotive vertical, where we've
seen the dramatic shift to the Internet over the years, the rising
tide of home sales kept all sorts of advertising afloat," said Conti.
Now, he added, "There are less homes being sold, but at the same time
advertisers and real estate brokers are looking for the most effective
use of their dollars. And everybody agrees that the most efficient
means is online."
According to the report, spending by real estate advertisers on online
ads and promotions will account for 16.7 percent of total online
spending in 2007; Web site design, communications and database
services will make up the remainder. By 2009 those numbers will change
only slightly with 17.3 percent of online budgets going towards online
ads and promotions.
While the mortgage industry and its current excess of subprime loans
have made some home buyers wary, Conti pointed out Borrell's findings
apply specifically to real estate brokers and developers, who expect
an increase in home sales next year.
"We see after 2008 it's going to be a healthy market, and a lot of
that is going to be due to the baby boomers spending more on second
homes or retirement communities," said Conti.
Contact Information:
Buzz Technologies Inc
Buzz Technologies Inc. HQ Phuket, Thailand
Contact Person:
Glory Lai
Sales Co-ordinator
Phone: +66807007900
email: email
Web: http://www.12property.com
new property online. One-2-Property platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz
It is estimated that almost over 80% of buyers are now looking for new
property online. One-2-Property (OTC:BZTG) platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz . Today the company has added to the free services by integrating
paid advertiser services into the
mix.
Anyone using the One-2-Property platform can also host their own
virtual show, flash slide show, mapping and the most detailed database
yet. The One-2-Property platform has been built to be extremely user-
friendly with 24/7 customer support.
Despite the dramatic fallout from the subprime mortgage loan fiasco,
real estate advertisers will continue to spend online in the next few
years. A new report shows home brokers, agents and developers are
increasingly shifting their advertising dollars to the Web, almost to
the exclusion of all other media, including print newspapers.
Online advertising research and consulting firm Borrell Associates
predicts in its "Real Estate Outlook 2007-2012" report that online
real estate advertising will outpace print newspaper advertising
within the next five years. The report forecasts newspaper will
receive $4.8 billion in advertising revenue in 2007, while online
advertising will receive $2.6 billion. By 2012, newspapers will
receive $3.3 billion compared to online advertising's $3.5 billion.
The report predicts real estate newspaper ad revenues will drop 6.8
percent this year and by the same rate in 2008, followed by a sharper
16 percent fall in 2009 and another 13 percent decline in 2010. The
steady fall will also affect local homes magazines.
The real estate ad shift away from traditional media to online mirrors
similar shifts in other advertiser verticals, according to Peter
Conti, Jr., SVP of Borrell Associates. That transition was spurred by
two years of depressed home sales have forced brokers to reassess
their ad spending.
"Unlike recruitment verticals and the automotive vertical, where we've
seen the dramatic shift to the Internet over the years, the rising
tide of home sales kept all sorts of advertising afloat," said Conti.
Now, he added, "There are less homes being sold, but at the same time
advertisers and real estate brokers are looking for the most effective
use of their dollars. And everybody agrees that the most efficient
means is online."
According to the report, spending by real estate advertisers on online
ads and promotions will account for 16.7 percent of total online
spending in 2007; Web site design, communications and database
services will make up the remainder. By 2009 those numbers will change
only slightly with 17.3 percent of online budgets going towards online
ads and promotions.
While the mortgage industry and its current excess of subprime loans
have made some home buyers wary, Conti pointed out Borrell's findings
apply specifically to real estate brokers and developers, who expect
an increase in home sales next year.
"We see after 2008 it's going to be a healthy market, and a lot of
that is going to be due to the baby boomers spending more on second
homes or retirement communities," said Conti.
Contact Information:
Buzz Technologies Inc
Buzz Technologies Inc. HQ Phuket, Thailand
Contact Person:
Glory Lai
Sales Co-ordinator
Phone: +66807007900
email: email
Web: http://www.12property.com
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