As you know, an HTML sitemap is a single webpage that is essentially a list of links to all of your site's web pages. It provides a means by which a searchengine spider can easily find and crawl all of your site's pages. On the other hand, a XML sitemap (aka a Google Sitemap, although it's used by Yahoo and Microsoft as well) is a special file that provides searchengines with specific directives about what pages to crawl and how often.
Searchengines are not required to strictly obey these directives but they do tend to use them as guidelines.
Every site needs an HTML sitemap. An XML sitemap, on the other hand, is not strictly necessary. But there are several advantages to having one...
You increase the chances that search engines will find all URLs you want indexed. You can set a priority and last modification date on your more important pages to ensure more regular crawling. Your sitemap data is integrated with your other site data in Google Webmaster Central, making these associated tools even more useful.
Google states that XML sitemaps are particularly useful if...Your site has dynamic content.
Your site has pages that aren't easily discovered during the crawl process, such as pages featuring AJAX or Flash.
Your site is new or isn't well linked. Google crawls the web and finds pages by following links from one page to another. If your site isn't well linked, it may be hard for Google to find and index all of your pages. Your site has a large number of pages that aren't well linked to eachother, or are not linked to at all.
While an HTML site is a must-have, an XML sitemap is nice-to-have—but not necessary. However, if your site has pages that are difficult to get or keep indexed, an XML sitemap is the best way to keep search engines instantly and continuously informed of changes to your web site while telling it specifically which pages you would like to be given priority in the indexing process.
Friday, February 19, 2010
Sunday, January 31, 2010
Brand Management Part-2 Brand Equity & Brand Franchise
Brand Equity
Regarding my previous post about What is Brand management? here is some more details about Brand equity & Brand Franchise today. Brand equity refer to the marketing effects or outcomes that grow to a product with its brand name compared with those that would grow if the same product do not have the brand name. At the base of these marketing effects is consumers' knowledge. We can say in other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt properly expert actions for the marketing of the brand.
Brand Franchise:
An arrangement between a brand name producer and a wholesaler or vendor that gives the wholesaler or vendor the private right to sell the brand producer's product in a exact territory. This arrangement is usually done by contractual agreement over a period of time. A brand franchise allows the wholesaler or vendor to sell the product in a noncompetitive market and therefore to set price boundaries as the traffic will bear.
Regarding my previous post about What is Brand management? here is some more details about Brand equity & Brand Franchise today. Brand equity refer to the marketing effects or outcomes that grow to a product with its brand name compared with those that would grow if the same product do not have the brand name. At the base of these marketing effects is consumers' knowledge. We can say in other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt properly expert actions for the marketing of the brand.
Brand Franchise:
An arrangement between a brand name producer and a wholesaler or vendor that gives the wholesaler or vendor the private right to sell the brand producer's product in a exact territory. This arrangement is usually done by contractual agreement over a period of time. A brand franchise allows the wholesaler or vendor to sell the product in a noncompetitive market and therefore to set price boundaries as the traffic will bear.
Thursday, January 28, 2010
"What is Brand Management"???
Today while having a cup of coffee, one of my friend asked me that what is brand management, and his question awake me to think on it. I found that are very low awareness about this topic so I decide to write something what I know about the brand and brand management.
Well, Brand management is nothing but the application of marketing techniques to a specific product or brand. To show the value of product to customers it is required to increase brand franchise and brand equity. The people expect quality products, from a brand name and they continue the future purchase with the same brand, same way marketers see a brand as an implied promise that the level of quality should be maintain for the same product.
Now question arise here what is brand Franchise and brand equity? In my next post I am going to cover these two topics in detail.
Here is the Basic Idea about Brand Management.
Brand management is just an application of Marketing the Product or Brand.
In a competitive market, while making a comparison it may increase the sales more. The manufacturers may get more charge for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This can result from a combination of increased sales and increased price, and/or reduced COGS (cost of goods sold), and/or reduced or more efficient marketing investment. All of these enhancements may improve the profitability of a brand, and thus, "Brand Managers" often carry line-management accountability for a brand's P&L (Profit and Loss) profitability, in contrast to marketing staff manager roles, which are allocated budgets from above, to manage and execute. In this regard, Brand Management is often viewed in organizations as a broader and more strategic role than Marketing alone.
Well, Brand management is nothing but the application of marketing techniques to a specific product or brand. To show the value of product to customers it is required to increase brand franchise and brand equity. The people expect quality products, from a brand name and they continue the future purchase with the same brand, same way marketers see a brand as an implied promise that the level of quality should be maintain for the same product.
Now question arise here what is brand Franchise and brand equity? In my next post I am going to cover these two topics in detail.
Here is the Basic Idea about Brand Management.
Brand management is just an application of Marketing the Product or Brand.
In a competitive market, while making a comparison it may increase the sales more. The manufacturers may get more charge for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This can result from a combination of increased sales and increased price, and/or reduced COGS (cost of goods sold), and/or reduced or more efficient marketing investment. All of these enhancements may improve the profitability of a brand, and thus, "Brand Managers" often carry line-management accountability for a brand's P&L (Profit and Loss) profitability, in contrast to marketing staff manager roles, which are allocated budgets from above, to manage and execute. In this regard, Brand Management is often viewed in organizations as a broader and more strategic role than Marketing alone.
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