Saturday, March 22, 2008

Discussions for Buzz Technologies, Inc. Buzz Technologies Inc's One-2-Property Launches Premium Ad Services

It is estimated that almost over 80% of buyers are now looking for
new property online. One-2-Property platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to

It is estimated that almost over 80% of buyers are now looking for new
property online. One-2-Property (OTC:BZTG) platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz . Today the company has added to the free services by integrating
paid advertiser services into the

Anyone using the One-2-Property platform can also host their own
virtual show, flash slide show, mapping and the most detailed database
yet. The One-2-Property platform has been built to be extremely user-
friendly with 24/7 customer support.

Despite the dramatic fallout from the subprime mortgage loan fiasco,
real estate advertisers will continue to spend online in the next few
years. A new report shows home brokers, agents and developers are
increasingly shifting their advertising dollars to the Web, almost to
the exclusion of all other media, including print newspapers.

Online advertising research and consulting firm Borrell Associates
predicts in its "Real Estate Outlook 2007-2012" report that online
real estate advertising will outpace print newspaper advertising
within the next five years. The report forecasts newspaper will
receive $4.8 billion in advertising revenue in 2007, while online
advertising will receive $2.6 billion. By 2012, newspapers will
receive $3.3 billion compared to online advertising's $3.5 billion.

The report predicts real estate newspaper ad revenues will drop 6.8
percent this year and by the same rate in 2008, followed by a sharper
16 percent fall in 2009 and another 13 percent decline in 2010. The
steady fall will also affect local homes magazines.

The real estate ad shift away from traditional media to online mirrors
similar shifts in other advertiser verticals, according to Peter
Conti, Jr., SVP of Borrell Associates. That transition was spurred by
two years of depressed home sales have forced brokers to reassess
their ad spending.

"Unlike recruitment verticals and the automotive vertical, where we've
seen the dramatic shift to the Internet over the years, the rising
tide of home sales kept all sorts of advertising afloat," said Conti.
Now, he added, "There are less homes being sold, but at the same time
advertisers and real estate brokers are looking for the most effective
use of their dollars. And everybody agrees that the most efficient
means is online."

According to the report, spending by real estate advertisers on online
ads and promotions will account for 16.7 percent of total online
spending in 2007; Web site design, communications and database
services will make up the remainder. By 2009 those numbers will change
only slightly with 17.3 percent of online budgets going towards online
ads and promotions.

While the mortgage industry and its current excess of subprime loans
have made some home buyers wary, Conti pointed out Borrell's findings
apply specifically to real estate brokers and developers, who expect
an increase in home sales next year.

"We see after 2008 it's going to be a healthy market, and a lot of
that is going to be due to the baby boomers spending more on second
homes or retirement communities," said Conti.

Contact Information:
Buzz Technologies Inc

Buzz Technologies Inc. HQ Phuket, Thailand

Contact Person:
Glory Lai
Sales Co-ordinator
Phone: +66807007900
email: email


Interlinking Your Website - The 100 Link Rule

When you read about S.E.O. Thats Search Engine Optimization for the uninitiated or the profession of trying to put a website at the top of the organic search results for any given keyword. Having just read the first line of this article I have realized just how much jargon we use in this industry and that for the novice, and we were all novices once, it must be somewhat confusing.

So let me simplify. If you have a website it is normally because you have a product or service that you wish to sell to the public. To achieve sales you need people to visit your website. Your visitors are called traffic. The best way to gain traffic is to appear in the organic search results of Google, (and other search engines) for search terms that are relevant to your business.

For Example I own a website for estate agents in Spain to list their property on a M.L.S. The biggest search term for this industry is Spanish property, which receives about 10x as much traffic as any other search term. Therefore in a perfect world my aim eventually is to reach No. 1 position for this keyword. In the interim you must aim to reach a Page 1 position for smaller traffic keywords which are less competitive and more easily achieved. Think of your keyword goals as a Christmas tree with the most competitive as the fairy on the top. The least competitive and most easy to achieve are at the bottom of the tree. There are many more of them to choose from so be selective, but a wide base of keyword terms that bring you a visitor a day is easier to achieve than trying to rank for one term that will bring you a 100 visitors.

Now most articles that you will read will start to talk about the fact that to rank for any given keyword you need to build links pointing at your site from other sites with the keyword you are trying to rank for in the anchor text of your link, (thats the click-able part of the text that sends the visitor to your site) . This is all true. You will read about the need for directory submissions, writing articles, reciprocal linking strategies and many more ways to gain links from your piers so that you may build your link popularity and get your deserved place on the first page of results for the keywords you have chosen.

I will leave all those noble strategies to other for now and focus on a method of obtaining as many links as you want for yourself without going outside the remit of your own website. Do not get me wrong. All that you read about in-linking is bona-fide and should be persued as part of a multi faceted approach that is necessary for successful placement in the search engines.

This article is designed however to highlight the importance of internal linking strategy of your own site that can make a great effect on your search engine position. It is an overlooked subject and often missed by many site owners. It is often the key to out ranking your competition but also should not be confused with a tradition of spamming the content of your web pages to gain position by stuffung the content with meaningless keywords and links.

Those strategies have pretty much been taken care of by the search engines in their algorithms.

When linking your pages internally there are some guidelines to consider. These include: The percentage of links pointing at any given page with the same keyword anchor text. If the percentage is too high it may be deemed to be spamming, so always keep your link texts varied leaving the most important keyword links coming from the most important pages of your site.

Use your footer to carry links to your most important pages. That way you are linking your most important pages from every page on your site. These can also be used as a baseline link for a generic keyword creating a good number of links to an important page. If you then link in content links with a more specific target keyword from an internal page you will gain good points for the important keyword along with recognition for the baseline links in your footer.

A final example as this subject will need to be extended later.

If you create a hundred pages of quality content about your site subject or product and you have 1 link in the footer to your homepage. Lets say its a site selling property and your footer link is property homepage. In the text you carry a link for spanish property for Sale also to the homepage. You now have 200 links pointing at your homepage with 50% of them tartgeted at your keyword.

If the assumption is correct that Google allows and reads up to 100 internal links on any given page without penalty then you can see that by interlinking your pages in an intelligent manner you could end up in our example with 10 000 links from a 100 good pages of content.

Whilst it is by no means the only thing to consider, it makes a good start.

About The Author: Neil Ebsworth is co-founder of , a Spanish property portal for the Real Estate industry in Spain.Read more Property Articles at

Is It Worth Hiring An SEO Professional

If you have come to this page today, you have probably realized the important need of SEO; and were probably looking for an SEO Professional to assist you, but wanted to know why hire one. If that's the case, you are on the right page; and if that's not the case, reading this page will inform you a little about creating commercial / financial success on the internet.

An SEO Professional certainly comes in handy, no matter what your level of skill in SEO, even regardless of what your business on the internet is. He/ she is an expert in the field of Search Engine Optimization, who's been there done that.

However, gauging one such person's success cannot be done on accounts of how much experience he has, but what kind of experience he has. His primary job function is to ensure that leading, and growing, search engines send spiders to crawl your website's pages and index your site for particular keywords. This is successfully done if he can bring a lot of traffic, and targeted one at that, to your website from the day he starts working for you.

His most important tasks: Stay updated with the changing environment and implement practices positively addressing the changes, Restrain from spamming and keyword stuffing, etc. If your SEO Professional is following the above mentioned principles, it will ensure that you've hired a clean professional, and that he will do his job honestly. Your search for the right Search Engine Optimization Professional ends here.

However, now begins the real game. You have to stay in constant contact with him at every step. While it is his responsibility to see that your website ranks better than your competitors' websites, it is also your responsibility to assist him in communicating how you're different from the rest.

Your business-like tips are then translated into search keywords and phrases by him. In order to capture as much targeted traffic to your website as possible, you and your SEO Professional will need to create and deliver content in a fashion that search engines love to index.

Remember that once your website has ranked well in leading search engines, the process of SEO isn't over yet. In fact, the challenge continues with higher momentum – maintaining consistency and relevancy is very important, if you want the search engines to love your website.

Also, if your search enginerofessional has some web designing and development skills, the process could get a whole better. In case he needs some content changed and could do it himself, his job becomes easier and you get the benefit of two people in one.

Final few points: Your professional should be able to see and deliver the best of both worlds – expertise and customer service. He must provide your information about the everyday progress of his job with regards to your website.

If he can set higher, achievable standards for SEO practices by his performance, then you can rest assured that you've probably hired the best search engine optimization professional you could ever get your hands on.

About The Author: For more information on search engine optimization professionals, visit