My homepage recently suffered a PageRank drop. Just prior to that,
we added a large number of outbound links and are now wondering if
that was the cause. Are there limits to how many links we should have
on our pages?
Answer:
It's unlikely that adding those outbound links was the cause of your
PageRank dropping. A PageRank drop is nearly always caused by a drop in
external links pointing to a page, not by the links pointing out from the page.
Those incoming links either became partially devalued due to losing inbound
links of their own, or they lost their value completely by being removed or
having the nofollow tag applied to them.
You should examine your inbound links looking for recent changes. You can
do this using our Site Strength Indicator tool (log in with this month's
password). Losing high PageRank inbound links (or if those linking pages
lost PageRank themselves) is the most likely reason for this sudden
PageRank drop.
And, because high PageRank links are so important, all it takes to have an
adverse effect on rankings is to lose just a few.
Bear in mind that it is also possible to dilute the link juice (PageRank) pointing
at your own
site's pages by adding a large number of outbound links all at once. This also
could adversely effect your PageRank.
However in most cases this does not cause enough of a change in
PageRank flow to see any negative effects unless the links you've added are
sitewide (i.e. linking out from every page on your site). For example, if you
have 5-10 outbound links in the footer of every page on your site, that could
have the effect of siphoning PageRank away from your site. In that case, you
may want to limit those outbound links to just a few of your pages, such as
your homepage, rather than making them sitewide.
While it's true that linking to other sites is an important part of building the
social relationships that result in links back to your site, you must also
structure your outbound links intelligently. To learn more about sculpting the
flow of PageRank on your site, see our recent report...
How to Boost your Rankings by Sculpting Your PageRank with
Nofollow
Sculpting your PageRank is a powerful tool for any webmaster. When used
correctly it can give you a much-needed advantage over your competition.
August 2008
Year Twelve
Issue 139
Page Six
Table of
Contents
The most common causes for any 'sudden drop' in PageRank - Search E... http://www.searchenginenews.com/se-news/content/2008/08/the_most_...
2 of 2 8/12/2008 4:17 PM
Finally, note that, as the total number of Internet webpages grows, Google is
always recalculating PageRank for every existing page in their index. It's
possible that you have just as many links as before—but since those links
now represent a smaller percentage of the total pool of webpages, you may
see your PageRank drop. Simply adding new links at a slower rate than in
the past can also cause a PageRank drop.
Most importantly, remember that PageRank does not equal rankings. We've
actually seen many cases where a page's PageRank went down, but their
rankings and traffic went up. So unless your rankings and traffic have
plummeted, you should not stress yourself over a PageRank dip.
Tuesday, December 9, 2008
Monday, December 8, 2008
PHP Web Developer India
PHP has taken the IT world by storm. Developers have taken a liking for PHP because it is emerging as the most efficient, open-source scripting language. Besides, it’s a well-known fact, that Apache is the most used web server in the world and that PHP is the most used language. The article discusses briefly what makes PHP the cynosure of developer’s eye.
Eager to know who’s the brain behind this big-bang theory in the development world? He’s Rasmus Lerdorf The developer utilized the first version to run his own home page, while his collection of Practical Extraction and Report Language (Perl) code snippets created by him in 1994 were named Personal Home Page (PHP).
The principle reason for Rasmus to develop PHP language was to keep a track of users viewing his on-line resume. To make it more powerful, Rasmus created functions in C to enable programmer connectivity to a database. This helps programmers coding in PHP, develop dynamic web sites.
Besides the PHP code was open for viewing and manipulation purpose, to further check out its practicality. The arrangement reportedly brought about an improvement in PHP’s coding standards.
In 1995, the second version of Personal Home Page was released along with a form interpreter (PHP/FI).
Such was the craze for the new language that by 1997 over 50,000 websites had PHP installed. In the same year PHP/FI 2.0 was developed by an alpha version. However, developers like Zeev Suraski and Andi Gutmans discovered that PHP/FI 2.0 was way behind the mark when it came to development of their eCommerce application.
Consequently the progress towards another version of PHP/FI was stopped and PHP 3.0 got the encouraging push. Within no time, version 3.0 proved to be hit due to its innovative features, which helped the end users develop their applications on many databases, protocols and APIs.
The jump from procedural to object orientated coding led to a change in PHP’s focus. The official version of PHP 3.0 was released in June 1998.
After the release, Andy and Zeev got totally engaged in improvisation of the PHP language for about two months in an attempt to optimize the performance of large websites. The duo were trying to introduce modularity in the language. The “Zend Engine” being the result (A combination of two letters existing in the creators Zeev and Andi names). In 1999 the Zend Engine was released.
In May 2000 PHP 3.0 gave way to PHP 4.0. The new version was bifurcated into three sections – The Zend Engine, Server API and Function Modules.
The Zend Engine is accountable for parsing PHP code, defining the syntax of the programming language.
The Server API enables communication and interfacing with the Web Server. With this API, integration of PHP with other servers is possible.
Function Modules comprises MySQL, XML, etc.
PHP 3.0 and PHP 4.0 utilize objects as containers of properties like associated arrays. An associated array is array with keys which have a value associated. The object had to belong to a class full of properties and functions.
Formerly, PHP objects where being utilized as associative arrays rather than the way they should be used. Values were used to pass objects into functions instead of reference. This challenged the purpose of programming with object, according to Zeev Suraski. According to him ‘Objects and other types of values are not equal; therefore, Objects should be passed around by reference unless stated otherwise.”
So far PHP has struck a right chord with the developers. However, in a bid to make it more object oriented PHP 5.0 was evolved, based on the newest Zend Engine 2.0 release.
The Zend website provides an outline on how to use the Zend 2.0 Engine with the latest PHP 5.0 release. In the Zend 2.0 Engine, Andi Gutmans has treated Object very differently. Objects now will be dealt as object handles, indexed in a global object table.
This stirs up an important fact that should not be confused. That fact that the object handles will be passed by their value in the index table. This does not mean that the objects are being passed by value. The result is quite the opposite. The novel feature means that object handles will be passed by value and objects will be passed by reference.
Now PHP will perform functions like a proper Object Oriented language with this latest release of PHP 5. Objects acting like objects will now be of great advantage to the end users, as the overall functionality of the application gets enhanced. Consequently the application will run faster and the problems with regards to object orientation will reduce considerably. This means that large applications will be become easier to maintain and extend upon.
To facilitate PHP 5.0 with its new OO philosophy, Zend 2.0 has unleashed new offerings, like private member variables and methods, static variables and language level aggregation. PHP will now be able to interact with external component models, such as Java, COM/DCOM, and .Net.
This means that PHP now at a comfort level with Java and .Net environment, since the elements in these languages can be used transparently inside PHP, as if they were PHP components.
PHP 5.0 will use the identical interface for all objects, including native objects, ensuring that all objects in the application (i.e. PHP objects and overloaded objects) behave in a steady manner.
Besides PHP 5.0 will further find favor among the developers with its error handling capabilities so now your application can apprise the user of what the problems are.
PHP 5.0 is consistently evolving as the biggest plus point for web applications. With the use of the Zend Engine 2.0, large scale web applications using PHP 5.0 will perform better, thanks to PHP’s continuous drive towards object orientation.
Eager to know who’s the brain behind this big-bang theory in the development world? He’s Rasmus Lerdorf The developer utilized the first version to run his own home page, while his collection of Practical Extraction and Report Language (Perl) code snippets created by him in 1994 were named Personal Home Page (PHP).
The principle reason for Rasmus to develop PHP language was to keep a track of users viewing his on-line resume. To make it more powerful, Rasmus created functions in C to enable programmer connectivity to a database. This helps programmers coding in PHP, develop dynamic web sites.
Besides the PHP code was open for viewing and manipulation purpose, to further check out its practicality. The arrangement reportedly brought about an improvement in PHP’s coding standards.
In 1995, the second version of Personal Home Page was released along with a form interpreter (PHP/FI).
Such was the craze for the new language that by 1997 over 50,000 websites had PHP installed. In the same year PHP/FI 2.0 was developed by an alpha version. However, developers like Zeev Suraski and Andi Gutmans discovered that PHP/FI 2.0 was way behind the mark when it came to development of their eCommerce application.
Consequently the progress towards another version of PHP/FI was stopped and PHP 3.0 got the encouraging push. Within no time, version 3.0 proved to be hit due to its innovative features, which helped the end users develop their applications on many databases, protocols and APIs.
The jump from procedural to object orientated coding led to a change in PHP’s focus. The official version of PHP 3.0 was released in June 1998.
After the release, Andy and Zeev got totally engaged in improvisation of the PHP language for about two months in an attempt to optimize the performance of large websites. The duo were trying to introduce modularity in the language. The “Zend Engine” being the result (A combination of two letters existing in the creators Zeev and Andi names). In 1999 the Zend Engine was released.
In May 2000 PHP 3.0 gave way to PHP 4.0. The new version was bifurcated into three sections – The Zend Engine, Server API and Function Modules.
The Zend Engine is accountable for parsing PHP code, defining the syntax of the programming language.
The Server API enables communication and interfacing with the Web Server. With this API, integration of PHP with other servers is possible.
Function Modules comprises MySQL, XML, etc.
PHP 3.0 and PHP 4.0 utilize objects as containers of properties like associated arrays. An associated array is array with keys which have a value associated. The object had to belong to a class full of properties and functions.
Formerly, PHP objects where being utilized as associative arrays rather than the way they should be used. Values were used to pass objects into functions instead of reference. This challenged the purpose of programming with object, according to Zeev Suraski. According to him ‘Objects and other types of values are not equal; therefore, Objects should be passed around by reference unless stated otherwise.”
So far PHP has struck a right chord with the developers. However, in a bid to make it more object oriented PHP 5.0 was evolved, based on the newest Zend Engine 2.0 release.
The Zend website provides an outline on how to use the Zend 2.0 Engine with the latest PHP 5.0 release. In the Zend 2.0 Engine, Andi Gutmans has treated Object very differently. Objects now will be dealt as object handles, indexed in a global object table.
This stirs up an important fact that should not be confused. That fact that the object handles will be passed by their value in the index table. This does not mean that the objects are being passed by value. The result is quite the opposite. The novel feature means that object handles will be passed by value and objects will be passed by reference.
Now PHP will perform functions like a proper Object Oriented language with this latest release of PHP 5. Objects acting like objects will now be of great advantage to the end users, as the overall functionality of the application gets enhanced. Consequently the application will run faster and the problems with regards to object orientation will reduce considerably. This means that large applications will be become easier to maintain and extend upon.
To facilitate PHP 5.0 with its new OO philosophy, Zend 2.0 has unleashed new offerings, like private member variables and methods, static variables and language level aggregation. PHP will now be able to interact with external component models, such as Java, COM/DCOM, and .Net.
This means that PHP now at a comfort level with Java and .Net environment, since the elements in these languages can be used transparently inside PHP, as if they were PHP components.
PHP 5.0 will use the identical interface for all objects, including native objects, ensuring that all objects in the application (i.e. PHP objects and overloaded objects) behave in a steady manner.
Besides PHP 5.0 will further find favor among the developers with its error handling capabilities so now your application can apprise the user of what the problems are.
PHP 5.0 is consistently evolving as the biggest plus point for web applications. With the use of the Zend Engine 2.0, large scale web applications using PHP 5.0 will perform better, thanks to PHP’s continuous drive towards object orientation.
Zen Restaurant Review
Location: Zen Restaurant, Za’abeel Park, Dubai
Review:
For a newcomer, finding gate 6 of Za’abeel Park was not the easiest battle to win considering the general lack of directions/ signage in Dubai. After locating gate 6, we then faced round 2 of our confusion; where exactly is Zen? After parking a certain distance away, we walked to the entrance and were informed that Zen was, in fact, right in front of the entrance. We were all smiles considering the appetite we had built up!
As we marched forward towards the restaurant, we noticed the obvious lush green environment and a lake that surrounds the restaurant – a great first impression. After entering Zen, there’s a certain sense of comfort that engulfs you. This could be attributed to the peaceful ambience within the restaurant, although the lack of customers was quite apparent.
To start off, we were recommended iced teas. Both the Thai Iced Tea & the Green Iced Tea with honey were quite satisfying and worth a try. Moving on to the food, we felt that the server was not very knowledgeable and fortunately the owner gave us his personal attention. I was recommended the “Laab Tofu” a salad not on the menu but specially offered to meet my vegetarian taste buds. I was definitely pleased with the suggestion! It was a perfect mix of the right spices, the results being delicious. My friends enjoyed their soups and we all savored the next recommendation from the owner – “Pad Sieu Che.” Although we normally go for the typical Pad Thai, we particularly enjoyed this dish which to summarize I would describe as Thai flat noodles. My friends also tried some Non-Veg dishes, Malays Mee Goreng, Stir Fried Noodle Chicken and Joru Che ; All fantastic dishes, savored to the last morsel!
The only area of slight dissatisfaction was the service. There was possibly only one server that night who was not the most helpful – it was the manager that made the difference.
Come October, the restaurant will offer its outdoor seating overlooking the small lake and I can already see it overflowing with Dubai’s foodies.
Overall, I truly recommend this place especially for Thai food lovers!
To summarize I could say “A truly ‘hidden’ gem!”
Pricing:
The bill didn’t hurt the pocket too much either and therefore Zen is easily one of those restaurants you would visit frequently.
Average price per person (including drink/starter/main course): AED 80/person.
Review:
For a newcomer, finding gate 6 of Za’abeel Park was not the easiest battle to win considering the general lack of directions/ signage in Dubai. After locating gate 6, we then faced round 2 of our confusion; where exactly is Zen? After parking a certain distance away, we walked to the entrance and were informed that Zen was, in fact, right in front of the entrance. We were all smiles considering the appetite we had built up!
As we marched forward towards the restaurant, we noticed the obvious lush green environment and a lake that surrounds the restaurant – a great first impression. After entering Zen, there’s a certain sense of comfort that engulfs you. This could be attributed to the peaceful ambience within the restaurant, although the lack of customers was quite apparent.
To start off, we were recommended iced teas. Both the Thai Iced Tea & the Green Iced Tea with honey were quite satisfying and worth a try. Moving on to the food, we felt that the server was not very knowledgeable and fortunately the owner gave us his personal attention. I was recommended the “Laab Tofu” a salad not on the menu but specially offered to meet my vegetarian taste buds. I was definitely pleased with the suggestion! It was a perfect mix of the right spices, the results being delicious. My friends enjoyed their soups and we all savored the next recommendation from the owner – “Pad Sieu Che.” Although we normally go for the typical Pad Thai, we particularly enjoyed this dish which to summarize I would describe as Thai flat noodles. My friends also tried some Non-Veg dishes, Malays Mee Goreng, Stir Fried Noodle Chicken and Joru Che ; All fantastic dishes, savored to the last morsel!
The only area of slight dissatisfaction was the service. There was possibly only one server that night who was not the most helpful – it was the manager that made the difference.
Come October, the restaurant will offer its outdoor seating overlooking the small lake and I can already see it overflowing with Dubai’s foodies.
Overall, I truly recommend this place especially for Thai food lovers!
To summarize I could say “A truly ‘hidden’ gem!”
Pricing:
The bill didn’t hurt the pocket too much either and therefore Zen is easily one of those restaurants you would visit frequently.
Average price per person (including drink/starter/main course): AED 80/person.
Monday, July 21, 2008
How can I use PPC to improve my online sales and ROI?
Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Pay per click search engines, pay for placement or pay for ranking search engines are a highly effective way to attract cheap, targeted traffic to your website. The best and most popular pay per click search engines are Google, Yahoo! Search Marketing (formerly Overture) and MIVA. Pay Per Click search engines which also provide an excellent service are Mygeek, GoClick, Pageseeker, Findology, and Enhance Interactive etc.
The Internet is full of business; it is being popular now in small countries for small businesses too. There are a plenty of stories about the growth of the businesses those succeed in a small no of days. Internet avail you to get stories about how to make money fast. Many claim that there are huge profits to be made from PPC advertising. You may be interested to know that "Is this true?"
Wherever, PPC advertising can and does provide large profit for the company or organization concerned. Although, it is also possible to waste a large amount of money through unprofitable PPC campaigns. With the help of this article we have tried to make you understand about some of the issues to consider when evaluating the profitability of a PPC campaign.
Measuring PPC Profit or ROI (Return on Investment)
One of the immense advantages of PPC (pay per click) campaigns is the sum of quantifiable data that is easily available, so measuring the performance of the advertising is comparatively easy against to other forms of advertising. The following information is useful in determining PPC profit or ROI (return on investment):
1. Management costs (either costs of paying a PPC management company, or staff time to manage this yourself)
2. PPC advertising costs
3. Number and value of useful clicks
Here in a PPC campaign, useful clicks are easy to define and assessable. Users can be determined weather this user want the product or have completed a sale, such tendency make it to be higher if customers tend to make repeat purchases.
Many PPC campaigns intend to increase subscribers to newsletters, acquire registrations or simply make product interest. Different values can be placed on each of these actions, and one campaign may calculate diverse types of 'conversion' his means that you can calculate the ROI or profit for each different part of the PPC campaign.
Profits:
Here many industries, revenue from PPC advertising remnants high and appear to be a great deal than other forms of Internet or offline advertising (local advertising, using radio, TV.). But as more advertisers realize the potential profits of PPC advertising, the competition increases and profits go.
This will give you a very high conversion rates and customer loyalty to be profitable. In such situations it is often possible to find some sub-set of the product that can be advertised profitably by PPC.
Increasing PPC profits or ROI
You can manage to achieve significant increases ROI for client PPC campaigns - typically of order more than 40%.
If you experienced in both B2B and B2C type markets (mainly UK based but also some experience in non UK markets) on all the major PPC providers. They offer you proper business management services apart PPC which results business growth.
The Internet is full of business; it is being popular now in small countries for small businesses too. There are a plenty of stories about the growth of the businesses those succeed in a small no of days. Internet avail you to get stories about how to make money fast. Many claim that there are huge profits to be made from PPC advertising. You may be interested to know that "Is this true?"
Wherever, PPC advertising can and does provide large profit for the company or organization concerned. Although, it is also possible to waste a large amount of money through unprofitable PPC campaigns. With the help of this article we have tried to make you understand about some of the issues to consider when evaluating the profitability of a PPC campaign.
Measuring PPC Profit or ROI (Return on Investment)
One of the immense advantages of PPC (pay per click) campaigns is the sum of quantifiable data that is easily available, so measuring the performance of the advertising is comparatively easy against to other forms of advertising. The following information is useful in determining PPC profit or ROI (return on investment):
1. Management costs (either costs of paying a PPC management company, or staff time to manage this yourself)
2. PPC advertising costs
3. Number and value of useful clicks
Here in a PPC campaign, useful clicks are easy to define and assessable. Users can be determined weather this user want the product or have completed a sale, such tendency make it to be higher if customers tend to make repeat purchases.
Many PPC campaigns intend to increase subscribers to newsletters, acquire registrations or simply make product interest. Different values can be placed on each of these actions, and one campaign may calculate diverse types of 'conversion' his means that you can calculate the ROI or profit for each different part of the PPC campaign.
Profits:
Here many industries, revenue from PPC advertising remnants high and appear to be a great deal than other forms of Internet or offline advertising (local advertising, using radio, TV.). But as more advertisers realize the potential profits of PPC advertising, the competition increases and profits go.
This will give you a very high conversion rates and customer loyalty to be profitable. In such situations it is often possible to find some sub-set of the product that can be advertised profitably by PPC.
Increasing PPC profits or ROI
You can manage to achieve significant increases ROI for client PPC campaigns - typically of order more than 40%.
If you experienced in both B2B and B2C type markets (mainly UK based but also some experience in non UK markets) on all the major PPC providers. They offer you proper business management services apart PPC which results business growth.
Wednesday, July 16, 2008
Advantages of PPC advertising
PPC is an acronym for Pay Per Click. PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis.
Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click payment model.
PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement »
PPC ads can immediately generate visibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:
* Definite
* Flexible
* Low Risk
Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want »
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effective model and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to »
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads
to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much they want to spend on PPC ads »
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign »
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like:
The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.
Advertisers can calculate the acquisition cost and ROI using these statistics. Based on the results of the calculation of the effectiveness of the PPC campaigns, the campaigns can be modified instantly.
Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click payment model.
PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement »
PPC ads can immediately generate visibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:
* Definite
* Flexible
* Low Risk
Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want »
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effective model and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to »
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads
to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much they want to spend on PPC ads »
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign »
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like:
The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.
Advertisers can calculate the acquisition cost and ROI using these statistics. Based on the results of the calculation of the effectiveness of the PPC campaigns, the campaigns can be modified instantly.
Click Fraud: How To Avoid Click Fraud
Click fraud is becoming a major problem for online advertisers. If you advertise your web site on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.
What is click fraud?
Click fraud is the practice of artificially inflating the number of clicks in a pay per click online campaign.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
No matter how you define it, click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who are these people?
There are three main groups that click on pay per click ads without real interest in the offered goods:
* People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
* Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
* Companies (often in India, Russia and China) hire people who are paid to click on ads. (Intentionally broken sample link: [timesofindia.indiatimes.com/articleshow/msid-654822,curpg-1.cms] )
Is click fraud really a big problem?
No pay per click company denies that pay per click fraud exists. According to some web analytics companies, as much as 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
What can you do to save money?
The best way to lower your pay per click advertising costs is to optimize your current ads so that they deliver a better return-on-investment.
There are many things you can do to improve the effectiveness of your pay per click ads. Details can be found in our Google AdWords eBook.
In addition to useful information that helps you to lower your advertising costs while increasing your profits, the eBook contains a list of keywords that attract click fraudsters and information on how to avoid click fraud.
What is click fraud?
Click fraud is the practice of artificially inflating the number of clicks in a pay per click online campaign.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
No matter how you define it, click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who are these people?
There are three main groups that click on pay per click ads without real interest in the offered goods:
* People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
* Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
* Companies (often in India, Russia and China) hire people who are paid to click on ads. (Intentionally broken sample link: [timesofindia.indiatimes.com/articleshow/msid-654822,curpg-1.cms] )
Is click fraud really a big problem?
No pay per click company denies that pay per click fraud exists. According to some web analytics companies, as much as 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
What can you do to save money?
The best way to lower your pay per click advertising costs is to optimize your current ads so that they deliver a better return-on-investment.
There are many things you can do to improve the effectiveness of your pay per click ads. Details can be found in our Google AdWords eBook.
In addition to useful information that helps you to lower your advertising costs while increasing your profits, the eBook contains a list of keywords that attract click fraudsters and information on how to avoid click fraud.
Thursday, May 15, 2008
PHP Cynosure of developer’s eye.
PHP has taken the IT world by storm. Developers have taken a liking for PHP because it is emerging as the most efficient, open-source scripting language. Besides, it’s a well-known fact, that Apache is the most used web server in the world and that PHP is the most used language. The article discusses briefly what makes PHP the cynosure of developer’s eye.
Eager to know who’s the brain behind this big-bang theory in the development world? He’s Rasmus Lerdorf The developer utilized the first version to run his own home page, while his collection of Practical Extraction and Report Language (Perl) code snippets created by him in 1994 were named Personal Home Page (PHP).
The principle reason for Rasmus to develop PHP language was to keep a track of users viewing his on-line resume. To make it more powerful, Rasmus created functions in C to enable programmer connectivity to a database. This helps programmers coding in PHP, develop dynamic web sites.
Besides the PHP code was open for viewing and manipulation purpose, to further check out its practicality. The arrangement reportedly brought about an improvement in PHP’s coding standards.
In 1995, the second version of Personal Home Page was released along with a form interpreter (PHP/FI).
Such was the craze for the new language that by 1997 over 50,000 websites had PHP installed. In the same year PHP/FI 2.0 was developed by an alpha version. However, developers like Zeev Suraski and Andi Gutmans discovered that PHP/FI 2.0 was way behind the mark when it came to development of their eCommerce application.
Consequently the progress towards another version of PHP/FI was stopped and PHP 3.0 got the encouraging push. Within no time, version 3.0 proved to be hit due to its innovative features, which helped the end users develop their applications on many databases, protocols and APIs.
The jump from procedural to object orientated coding led to a change in PHP’s focus. The official version of PHP 3.0 was released in June 1998.
After the release, Andy and Zeev got totally engaged in improvisation of the PHP language for about two months in an attempt to optimize the performance of large websites. The duo were trying to introduce modularity in the language. The “Zend Engine” being the result (A combination of two letters existing in the creators Zeev and Andi names). In 1999 the Zend Engine was released.
In May 2000 PHP 3.0 gave way to PHP 4.0. The new version was bifurcated into three sections – The Zend Engine, Server API and Function Modules.
The Zend Engine is accountable for parsing PHP code, defining the syntax of the programming language.
The Server API enables communication and interfacing with the Web Server. With this API, integration of PHP with other servers is possible.
Function Modules comprises MySQL, XML, etc.
PHP 3.0 and PHP 4.0 utilize objects as containers of properties like associated arrays. An associated array is array with keys which have a value associated. The object had to belong to a class full of properties and functions.
Formerly, PHP objects where being utilized as associative arrays rather than the way they should be used. Values were used to pass objects into functions instead of reference. This challenged the purpose of programming with object, according to Zeev Suraski. According to him ‘Objects and other types of values are not equal; therefore, Objects should be passed around by reference unless stated otherwise."
So far PHP has struck a right chord with the developers. However, in a bid to make it more object oriented PHP 5.0 was evolved, based on the newest Zend Engine 2.0 release.
The Zend website provides an outline on how to use the Zend 2.0 Engine with the latest PHP 5.0 release. In the Zend 2.0 Engine, Andi Gutmans has treated Object very differently. Objects now will be dealt as object handles, indexed in a global object table.
This stirs up an important fact that should not be confused. That fact that the object handles will be passed by their value in the index table. This does not mean that the objects are being passed by value. The result is quite the opposite. The novel feature means that object handles will be passed by value and objects will be passed by reference.
Now PHP will perform functions like a proper Object Oriented language with this latest release of PHP 5. Objects acting like objects will now be of great advantage to the end users, as the overall functionality of the application gets enhanced. Consequently the application will run faster and the problems with regards to object orientation will reduce considerably. This means that large applications will be become easier to maintain and extend upon.
To facilitate PHP 5.0 with its new OO philosophy, Zend 2.0 has unleashed new offerings, like private member variables and methods, static variables and language level aggregation. PHP will now be able to interact with external component models, such as Java, COM/DCOM, and .Net.
This means that PHP now at a comfort level with Java and .Net environment, since the elements in these languages can be used transparently inside PHP, as if they were PHP components.
PHP 5.0 will use the identical interface for all objects, including native objects, ensuring that all objects in the application (i.e. PHP objects and overloaded objects) behave in a steady manner.
Besides PHP 5.0 will further find favor among the developers with its error handling capabilities so now your application can apprise the user of what the problems are.
PHP 5.0 is consistently evolving as the biggest plus point for web applications. With the use of the Zend Engine 2.0, large scale web applications using PHP 5.0 will perform better, thanks to PHP's continuous drive towards object orientation.
Eager to know who’s the brain behind this big-bang theory in the development world? He’s Rasmus Lerdorf The developer utilized the first version to run his own home page, while his collection of Practical Extraction and Report Language (Perl) code snippets created by him in 1994 were named Personal Home Page (PHP).
The principle reason for Rasmus to develop PHP language was to keep a track of users viewing his on-line resume. To make it more powerful, Rasmus created functions in C to enable programmer connectivity to a database. This helps programmers coding in PHP, develop dynamic web sites.
Besides the PHP code was open for viewing and manipulation purpose, to further check out its practicality. The arrangement reportedly brought about an improvement in PHP’s coding standards.
In 1995, the second version of Personal Home Page was released along with a form interpreter (PHP/FI).
Such was the craze for the new language that by 1997 over 50,000 websites had PHP installed. In the same year PHP/FI 2.0 was developed by an alpha version. However, developers like Zeev Suraski and Andi Gutmans discovered that PHP/FI 2.0 was way behind the mark when it came to development of their eCommerce application.
Consequently the progress towards another version of PHP/FI was stopped and PHP 3.0 got the encouraging push. Within no time, version 3.0 proved to be hit due to its innovative features, which helped the end users develop their applications on many databases, protocols and APIs.
The jump from procedural to object orientated coding led to a change in PHP’s focus. The official version of PHP 3.0 was released in June 1998.
After the release, Andy and Zeev got totally engaged in improvisation of the PHP language for about two months in an attempt to optimize the performance of large websites. The duo were trying to introduce modularity in the language. The “Zend Engine” being the result (A combination of two letters existing in the creators Zeev and Andi names). In 1999 the Zend Engine was released.
In May 2000 PHP 3.0 gave way to PHP 4.0. The new version was bifurcated into three sections – The Zend Engine, Server API and Function Modules.
The Zend Engine is accountable for parsing PHP code, defining the syntax of the programming language.
The Server API enables communication and interfacing with the Web Server. With this API, integration of PHP with other servers is possible.
Function Modules comprises MySQL, XML, etc.
PHP 3.0 and PHP 4.0 utilize objects as containers of properties like associated arrays. An associated array is array with keys which have a value associated. The object had to belong to a class full of properties and functions.
Formerly, PHP objects where being utilized as associative arrays rather than the way they should be used. Values were used to pass objects into functions instead of reference. This challenged the purpose of programming with object, according to Zeev Suraski. According to him ‘Objects and other types of values are not equal; therefore, Objects should be passed around by reference unless stated otherwise."
So far PHP has struck a right chord with the developers. However, in a bid to make it more object oriented PHP 5.0 was evolved, based on the newest Zend Engine 2.0 release.
The Zend website provides an outline on how to use the Zend 2.0 Engine with the latest PHP 5.0 release. In the Zend 2.0 Engine, Andi Gutmans has treated Object very differently. Objects now will be dealt as object handles, indexed in a global object table.
This stirs up an important fact that should not be confused. That fact that the object handles will be passed by their value in the index table. This does not mean that the objects are being passed by value. The result is quite the opposite. The novel feature means that object handles will be passed by value and objects will be passed by reference.
Now PHP will perform functions like a proper Object Oriented language with this latest release of PHP 5. Objects acting like objects will now be of great advantage to the end users, as the overall functionality of the application gets enhanced. Consequently the application will run faster and the problems with regards to object orientation will reduce considerably. This means that large applications will be become easier to maintain and extend upon.
To facilitate PHP 5.0 with its new OO philosophy, Zend 2.0 has unleashed new offerings, like private member variables and methods, static variables and language level aggregation. PHP will now be able to interact with external component models, such as Java, COM/DCOM, and .Net.
This means that PHP now at a comfort level with Java and .Net environment, since the elements in these languages can be used transparently inside PHP, as if they were PHP components.
PHP 5.0 will use the identical interface for all objects, including native objects, ensuring that all objects in the application (i.e. PHP objects and overloaded objects) behave in a steady manner.
Besides PHP 5.0 will further find favor among the developers with its error handling capabilities so now your application can apprise the user of what the problems are.
PHP 5.0 is consistently evolving as the biggest plus point for web applications. With the use of the Zend Engine 2.0, large scale web applications using PHP 5.0 will perform better, thanks to PHP's continuous drive towards object orientation.
Wednesday, April 9, 2008
Search Engines Lists Accordingly their Geographical Limited Scope, Accountancy and Business,
Geographical limited scope
• Accoona, China/US
• Alleba, Philippines
• Ansearch, Australia/US/UK/NZ
• Araby, Middle East
• Baidu, China
• Daum, Korea
• Guruji.com, India
• Goo (search engine), Japan
• Miner.hu, Hungary
• Najdi.si, Slovenia
• Naver, Korea
• Onkosh, Middle East
• Rambler, Russia
• Rediff, India
• SAPO, Portugal
• Search.ch, Switzerland
• Sesam, Norway, Sweden
• Walla!, Israel
• Yandex, Russia
Accountancy
• IFACnet
Business
• Business.com
• Nexis (Lexis Nexis)
• Thomasnet (United States)
Enterprise
See also: Enterprise search
• AskMeNow: S3 - Semantic Search Solution
• Autonomy: IDOL Server, K2 Enterprise (formerly Verity), Ultraseek (formerly Verity)
• Dieselpoint: Search & Navigation
• dtSearch: dtSearch Engine(SDK), dtSearch Web
• Endeca: Information Access Platform
• Exalead: exalead one:enterprise
• Expert System S.p.A.: Cogito
• Fast Search & Transfer: Enterprise Search Platform (ESP), RetrievalWare (formerly Convera)
• Funnelback: Funnelback Search
• ISYS Search Software: ISYS:web, ISYS:sdk
• Microsoft: SharePoint Search Services
• Northern Light
• Open Text: Hummingbird Search Server, Livelink Search
• Oracle Corporation: Secure Enterprise Search 10g
• SAP: TREX
• TeraText: TeraText Suite
• Vivisimo: Vivisimo Clustering Engine
• ZyLAB Technologies: ZyIMAGE Information Access Platform
Search Appliances
• Google: Google Search Appliance
Job
Main articles: Job search engine and Employment website
See also: Category:Job search engines
• Bixee.com (India)
• CareerBuilder.com (USA)
• Craigslist (by city)
• Eluta.ca (Canada)
• Hotjobs.com (USA)
• Incruit (Korea)
• Indeed.com (USA)
• Monster.com (USA)
• Naukri.com (India)
• Recruit.net (International)
• SimplyHired.com (USA)
• TheLadders.com (USA)
Legal
• WestLaw
• Lexis (Lexis Nexis)
• Quicklaw
Medical
• Bioinformatic Harvester
• Entrez (includes Pubmed)
• EB-eye EBI's Search Engine EMBL-EBI's Search engine
• GenieKnows
• GoPubMed (knowledge-based: GO - GeneOntology)
• Healia
• KMLE Medical Dictionary
• MeshPubMed (knowledge-based: MeSH - Medical Subject Headings)
• Searchmedica
• WebMD
News
• Google News
• MagPortal
• Newslookup
• Nexis (Lexis Nexis)
• Topix.net
• Yahoo! News
People
• Ex.plode.us
• InfoSpace
• Spock
• Wink
• Zabasearch.com
• ZoomInfo
Real property
• Home.co.uk
• Properazzi
• Rightmove
• Zillow.com
Video Games
• GenieKnows
• Wazap
By information type
Search engines dedicated to a specific kind of information
Forum
• Omgili
• Twing
Blog
• Amatomu
• Bloglines
• BlogScope
• IceRocket
• Sphere
• Technorati
Multimedia
See also: Multimedia search
• YouTube
• blinkx
• FindSounds
• Picsearch
• Podscope
• Veveo
Source code
• Google Code Search
• JExamples
• Koders
• Krugle
BitTorrent
These search engines work across the BitTorrent protocol.
• Btjunkie
• Demonoid
• FlixFlux
• Isohunt
• Mininova
• The Pirate Bay
• TorrentSpy
Email
• Nicado
• TEK
Maps
• Géoportail
• Google Maps
• MapQuest
• Windows Live Maps
• Yahoo! Maps
Price
• Google Product Search (formerly Froogle)
• Kelkoo
• MSN Shopping
• MySimon
• NexTag
• PriceGrabber
• PriceRunner
• Shopping.com
• ShopWiki
• Shopzilla (also operates Bizrate)
• TheFind.com
Question and answer
• Answers.com
• AskMeNow
• AskWiki
• BrainBoost
• eHow
• Lexxe
• Lycos iQ
• Powerset
• Windows Live QnA
• Yahoo! Answers
By model
Open source search engines
• DataparkSearch
• Egothor
• Gonzui
• Grub
• Ht://dig
• Isearch
• Lucene
• Lemur Toolkit & Indri Search Engine
• mnoGoSearch
• Namazu
• Nutch
• OpenFTS
• Sciencenet (for scientific knowledge, based on YaCy technology)
• Sphinx
• SWISH-E
• Terrier Search Engine
• Wikia Search
• Xapian
• YaCy
• Zettair
Social search engines
See also: Social search, Relevance feedback, and Human search engine
• ChaCha Search
• Eurekster
• Mahalo.com
• Rollyo
• Wink provides web search by analyzing user contributions such as bookmarks and feedback
• Trexy
Metasearch engines
See also: Metasearch engine
• Brainboost
• Clusty
• Dogpile
• Excite
• HotBot
• Info.com
• Ixquick
• Kayak
• Krozilo
• Mamma
• Metacrawler
• MetaLib
• Mobissimo
• Myriad Search
• SideStep
• Turbo10
• WebCrawler
Visual search engines
• Grokker
• Kartoo
• Accoona, China/US
• Alleba, Philippines
• Ansearch, Australia/US/UK/NZ
• Araby, Middle East
• Baidu, China
• Daum, Korea
• Guruji.com, India
• Goo (search engine), Japan
• Miner.hu, Hungary
• Najdi.si, Slovenia
• Naver, Korea
• Onkosh, Middle East
• Rambler, Russia
• Rediff, India
• SAPO, Portugal
• Search.ch, Switzerland
• Sesam, Norway, Sweden
• Walla!, Israel
• Yandex, Russia
Accountancy
• IFACnet
Business
• Business.com
• Nexis (Lexis Nexis)
• Thomasnet (United States)
Enterprise
See also: Enterprise search
• AskMeNow: S3 - Semantic Search Solution
• Autonomy: IDOL Server, K2 Enterprise (formerly Verity), Ultraseek (formerly Verity)
• Dieselpoint: Search & Navigation
• dtSearch: dtSearch Engine(SDK), dtSearch Web
• Endeca: Information Access Platform
• Exalead: exalead one:enterprise
• Expert System S.p.A.: Cogito
• Fast Search & Transfer: Enterprise Search Platform (ESP), RetrievalWare (formerly Convera)
• Funnelback: Funnelback Search
• ISYS Search Software: ISYS:web, ISYS:sdk
• Microsoft: SharePoint Search Services
• Northern Light
• Open Text: Hummingbird Search Server, Livelink Search
• Oracle Corporation: Secure Enterprise Search 10g
• SAP: TREX
• TeraText: TeraText Suite
• Vivisimo: Vivisimo Clustering Engine
• ZyLAB Technologies: ZyIMAGE Information Access Platform
Search Appliances
• Google: Google Search Appliance
Job
Main articles: Job search engine and Employment website
See also: Category:Job search engines
• Bixee.com (India)
• CareerBuilder.com (USA)
• Craigslist (by city)
• Eluta.ca (Canada)
• Hotjobs.com (USA)
• Incruit (Korea)
• Indeed.com (USA)
• Monster.com (USA)
• Naukri.com (India)
• Recruit.net (International)
• SimplyHired.com (USA)
• TheLadders.com (USA)
Legal
• WestLaw
• Lexis (Lexis Nexis)
• Quicklaw
Medical
• Bioinformatic Harvester
• Entrez (includes Pubmed)
• EB-eye EBI's Search Engine EMBL-EBI's Search engine
• GenieKnows
• GoPubMed (knowledge-based: GO - GeneOntology)
• Healia
• KMLE Medical Dictionary
• MeshPubMed (knowledge-based: MeSH - Medical Subject Headings)
• Searchmedica
• WebMD
News
• Google News
• MagPortal
• Newslookup
• Nexis (Lexis Nexis)
• Topix.net
• Yahoo! News
People
• Ex.plode.us
• InfoSpace
• Spock
• Wink
• Zabasearch.com
• ZoomInfo
Real property
• Home.co.uk
• Properazzi
• Rightmove
• Zillow.com
Video Games
• GenieKnows
• Wazap
By information type
Search engines dedicated to a specific kind of information
Forum
• Omgili
• Twing
Blog
• Amatomu
• Bloglines
• BlogScope
• IceRocket
• Sphere
• Technorati
Multimedia
See also: Multimedia search
• YouTube
• blinkx
• FindSounds
• Picsearch
• Podscope
• Veveo
Source code
• Google Code Search
• JExamples
• Koders
• Krugle
BitTorrent
These search engines work across the BitTorrent protocol.
• Btjunkie
• Demonoid
• FlixFlux
• Isohunt
• Mininova
• The Pirate Bay
• TorrentSpy
• Nicado
• TEK
Maps
• Géoportail
• Google Maps
• MapQuest
• Windows Live Maps
• Yahoo! Maps
Price
• Google Product Search (formerly Froogle)
• Kelkoo
• MSN Shopping
• MySimon
• NexTag
• PriceGrabber
• PriceRunner
• Shopping.com
• ShopWiki
• Shopzilla (also operates Bizrate)
• TheFind.com
Question and answer
• Answers.com
• AskMeNow
• AskWiki
• BrainBoost
• eHow
• Lexxe
• Lycos iQ
• Powerset
• Windows Live QnA
• Yahoo! Answers
By model
Open source search engines
• DataparkSearch
• Egothor
• Gonzui
• Grub
• Ht://dig
• Isearch
• Lucene
• Lemur Toolkit & Indri Search Engine
• mnoGoSearch
• Namazu
• Nutch
• OpenFTS
• Sciencenet (for scientific knowledge, based on YaCy technology)
• Sphinx
• SWISH-E
• Terrier Search Engine
• Wikia Search
• Xapian
• YaCy
• Zettair
Social search engines
See also: Social search, Relevance feedback, and Human search engine
• ChaCha Search
• Eurekster
• Mahalo.com
• Rollyo
• Wink provides web search by analyzing user contributions such as bookmarks and feedback
• Trexy
Metasearch engines
See also: Metasearch engine
• Brainboost
• Clusty
• Dogpile
• Excite
• HotBot
• Info.com
• Ixquick
• Kayak
• Krozilo
• Mamma
• Metacrawler
• MetaLib
• Mobissimo
• Myriad Search
• SideStep
• Turbo10
• WebCrawler
Visual search engines
• Grokker
• Kartoo
Search Engines List Accordingly their Countries, Region
General
• Alexa Internet
• Ask.com (formerly Ask Jeeves)
• Baidu (Chinese)
• Exalead (French)
• Gigablast
• Google
• Live Search (formerly MSN Search)
• Sogou (Chinese)
• Sohu (Chinese)
• Yahoo! Search
• Alexa Internet
• Ask.com (formerly Ask Jeeves)
• Baidu (Chinese)
• Exalead (French)
• Gigablast
• Live Search (formerly MSN Search)
• Sogou (Chinese)
• Sohu (Chinese)
• Yahoo! Search
Monday, April 7, 2008
Blogs versus Articles
Generally Articles are painstaking to be more instructive and truthful where details are apprehensive. While Blogs have arrived as a resources and a personal way to get your message across. Both are a great source of information from perspective of a search engine. But which one is better to rank???
First, let's look at the value each one brings:
Blogs:
Blogs have “inside point of view” it also get updates usually on frequent basis and Timely.
While Articles are:
Educational, Establishment, Comprehensive, Marketing driven.
From a brightness perspective, Blogs obviously win out over the articles.
Exposure:
Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, here is a link for some: seoresources.seoforgoogle.com
From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.
People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.
From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.
So what does this mean to you?
If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.
Search Engine Optimization India, SEO India, SEO Company India
First, let's look at the value each one brings:
Blogs:
Blogs have “inside point of view” it also get updates usually on frequent basis and Timely.
While Articles are:
Educational, Establishment, Comprehensive, Marketing driven.
From a brightness perspective, Blogs obviously win out over the articles.
Exposure:
Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, here is a link for some: seoresources.seoforgoogle.com
From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.
People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.
From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.
So what does this mean to you?
If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.
Search Engine Optimization India, SEO India, SEO Company India
Why A Web Site Needs Outbound Links
Out bound link is a link that you have on your site which points to another web site.
In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.
Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.
Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.
So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.
Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.
Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.
So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
Web SEO Solution
In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.
Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.
Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.
So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.
Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.
Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.
So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
Web SEO Solution
Saturday, March 22, 2008
Discussions for Buzz Technologies, Inc. Buzz Technologies Inc's One-2-Property Launches Premium Ad Services
It is estimated that almost over 80% of buyers are now looking for
new property online. One-2-Property platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz
It is estimated that almost over 80% of buyers are now looking for new
property online. One-2-Property (OTC:BZTG) platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz . Today the company has added to the free services by integrating
paid advertiser services into the
mix.
Anyone using the One-2-Property platform can also host their own
virtual show, flash slide show, mapping and the most detailed database
yet. The One-2-Property platform has been built to be extremely user-
friendly with 24/7 customer support.
Despite the dramatic fallout from the subprime mortgage loan fiasco,
real estate advertisers will continue to spend online in the next few
years. A new report shows home brokers, agents and developers are
increasingly shifting their advertising dollars to the Web, almost to
the exclusion of all other media, including print newspapers.
Online advertising research and consulting firm Borrell Associates
predicts in its "Real Estate Outlook 2007-2012" report that online
real estate advertising will outpace print newspaper advertising
within the next five years. The report forecasts newspaper will
receive $4.8 billion in advertising revenue in 2007, while online
advertising will receive $2.6 billion. By 2012, newspapers will
receive $3.3 billion compared to online advertising's $3.5 billion.
The report predicts real estate newspaper ad revenues will drop 6.8
percent this year and by the same rate in 2008, followed by a sharper
16 percent fall in 2009 and another 13 percent decline in 2010. The
steady fall will also affect local homes magazines.
The real estate ad shift away from traditional media to online mirrors
similar shifts in other advertiser verticals, according to Peter
Conti, Jr., SVP of Borrell Associates. That transition was spurred by
two years of depressed home sales have forced brokers to reassess
their ad spending.
"Unlike recruitment verticals and the automotive vertical, where we've
seen the dramatic shift to the Internet over the years, the rising
tide of home sales kept all sorts of advertising afloat," said Conti.
Now, he added, "There are less homes being sold, but at the same time
advertisers and real estate brokers are looking for the most effective
use of their dollars. And everybody agrees that the most efficient
means is online."
According to the report, spending by real estate advertisers on online
ads and promotions will account for 16.7 percent of total online
spending in 2007; Web site design, communications and database
services will make up the remainder. By 2009 those numbers will change
only slightly with 17.3 percent of online budgets going towards online
ads and promotions.
While the mortgage industry and its current excess of subprime loans
have made some home buyers wary, Conti pointed out Borrell's findings
apply specifically to real estate brokers and developers, who expect
an increase in home sales next year.
"We see after 2008 it's going to be a healthy market, and a lot of
that is going to be due to the baby boomers spending more on second
homes or retirement communities," said Conti.
Contact Information:
Buzz Technologies Inc
Buzz Technologies Inc. HQ Phuket, Thailand
Contact Person:
Glory Lai
Sales Co-ordinator
Phone: +66807007900
email: email
Web: http://www.12property.com
new property online. One-2-Property platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz
It is estimated that almost over 80% of buyers are now looking for new
property online. One-2-Property (OTC:BZTG) platform allows real estate
agents, developers and property owners access to a suite of products
and high-tech tools including Search Engine Optimization propriety to
Buzz . Today the company has added to the free services by integrating
paid advertiser services into the
mix.
Anyone using the One-2-Property platform can also host their own
virtual show, flash slide show, mapping and the most detailed database
yet. The One-2-Property platform has been built to be extremely user-
friendly with 24/7 customer support.
Despite the dramatic fallout from the subprime mortgage loan fiasco,
real estate advertisers will continue to spend online in the next few
years. A new report shows home brokers, agents and developers are
increasingly shifting their advertising dollars to the Web, almost to
the exclusion of all other media, including print newspapers.
Online advertising research and consulting firm Borrell Associates
predicts in its "Real Estate Outlook 2007-2012" report that online
real estate advertising will outpace print newspaper advertising
within the next five years. The report forecasts newspaper will
receive $4.8 billion in advertising revenue in 2007, while online
advertising will receive $2.6 billion. By 2012, newspapers will
receive $3.3 billion compared to online advertising's $3.5 billion.
The report predicts real estate newspaper ad revenues will drop 6.8
percent this year and by the same rate in 2008, followed by a sharper
16 percent fall in 2009 and another 13 percent decline in 2010. The
steady fall will also affect local homes magazines.
The real estate ad shift away from traditional media to online mirrors
similar shifts in other advertiser verticals, according to Peter
Conti, Jr., SVP of Borrell Associates. That transition was spurred by
two years of depressed home sales have forced brokers to reassess
their ad spending.
"Unlike recruitment verticals and the automotive vertical, where we've
seen the dramatic shift to the Internet over the years, the rising
tide of home sales kept all sorts of advertising afloat," said Conti.
Now, he added, "There are less homes being sold, but at the same time
advertisers and real estate brokers are looking for the most effective
use of their dollars. And everybody agrees that the most efficient
means is online."
According to the report, spending by real estate advertisers on online
ads and promotions will account for 16.7 percent of total online
spending in 2007; Web site design, communications and database
services will make up the remainder. By 2009 those numbers will change
only slightly with 17.3 percent of online budgets going towards online
ads and promotions.
While the mortgage industry and its current excess of subprime loans
have made some home buyers wary, Conti pointed out Borrell's findings
apply specifically to real estate brokers and developers, who expect
an increase in home sales next year.
"We see after 2008 it's going to be a healthy market, and a lot of
that is going to be due to the baby boomers spending more on second
homes or retirement communities," said Conti.
Contact Information:
Buzz Technologies Inc
Buzz Technologies Inc. HQ Phuket, Thailand
Contact Person:
Glory Lai
Sales Co-ordinator
Phone: +66807007900
email: email
Web: http://www.12property.com
Interlinking Your Website - The 100 Link Rule
When you read about S.E.O. Thats Search Engine Optimization for the uninitiated or the profession of trying to put a website at the top of the organic search results for any given keyword. Having just read the first line of this article I have realized just how much jargon we use in this industry and that for the novice, and we were all novices once, it must be somewhat confusing.
So let me simplify. If you have a website it is normally because you have a product or service that you wish to sell to the public. To achieve sales you need people to visit your website. Your visitors are called traffic. The best way to gain traffic is to appear in the organic search results of Google, (and other search engines) for search terms that are relevant to your business.
For Example I own a website for estate agents in Spain to list their property on a M.L.S. The biggest search term for this industry is Spanish property, which receives about 10x as much traffic as any other search term. Therefore in a perfect world my aim eventually is to reach No. 1 position for this keyword. In the interim you must aim to reach a Page 1 position for smaller traffic keywords which are less competitive and more easily achieved. Think of your keyword goals as a Christmas tree with the most competitive as the fairy on the top. The least competitive and most easy to achieve are at the bottom of the tree. There are many more of them to choose from so be selective, but a wide base of keyword terms that bring you a visitor a day is easier to achieve than trying to rank for one term that will bring you a 100 visitors.
Now most articles that you will read will start to talk about the fact that to rank for any given keyword you need to build links pointing at your site from other sites with the keyword you are trying to rank for in the anchor text of your link, (thats the click-able part of the text that sends the visitor to your site) . This is all true. You will read about the need for directory submissions, writing articles, reciprocal linking strategies and many more ways to gain links from your piers so that you may build your link popularity and get your deserved place on the first page of results for the keywords you have chosen.
I will leave all those noble strategies to other for now and focus on a method of obtaining as many links as you want for yourself without going outside the remit of your own website. Do not get me wrong. All that you read about in-linking is bona-fide and should be persued as part of a multi faceted approach that is necessary for successful placement in the search engines.
This article is designed however to highlight the importance of internal linking strategy of your own site that can make a great effect on your search engine position. It is an overlooked subject and often missed by many site owners. It is often the key to out ranking your competition but also should not be confused with a tradition of spamming the content of your web pages to gain position by stuffung the content with meaningless keywords and links.
Those strategies have pretty much been taken care of by the search engines in their algorithms.
When linking your pages internally there are some guidelines to consider. These include: The percentage of links pointing at any given page with the same keyword anchor text. If the percentage is too high it may be deemed to be spamming, so always keep your link texts varied leaving the most important keyword links coming from the most important pages of your site.
Use your footer to carry links to your most important pages. That way you are linking your most important pages from every page on your site. These can also be used as a baseline link for a generic keyword creating a good number of links to an important page. If you then link in content links with a more specific target keyword from an internal page you will gain good points for the important keyword along with recognition for the baseline links in your footer.
A final example as this subject will need to be extended later.
If you create a hundred pages of quality content about your site subject or product and you have 1 link in the footer to your homepage. Lets say its a site selling property and your footer link is property homepage. In the text you carry a link for spanish property for Sale also to the homepage. You now have 200 links pointing at your homepage with 50% of them tartgeted at your keyword.
If the assumption is correct that Google allows and reads up to 100 internal links on any given page without penalty then you can see that by interlinking your pages in an intelligent manner you could end up in our example with 10 000 links from a 100 good pages of content.
Whilst it is by no means the only thing to consider, it makes a good start.
About The Author: Neil Ebsworth is co-founder of http://www.amlaspain.com , a Spanish property portal for the Real Estate industry in Spain.Read more Property Articles at http://www.experseo.com
So let me simplify. If you have a website it is normally because you have a product or service that you wish to sell to the public. To achieve sales you need people to visit your website. Your visitors are called traffic. The best way to gain traffic is to appear in the organic search results of Google, (and other search engines) for search terms that are relevant to your business.
For Example I own a website for estate agents in Spain to list their property on a M.L.S. The biggest search term for this industry is Spanish property, which receives about 10x as much traffic as any other search term. Therefore in a perfect world my aim eventually is to reach No. 1 position for this keyword. In the interim you must aim to reach a Page 1 position for smaller traffic keywords which are less competitive and more easily achieved. Think of your keyword goals as a Christmas tree with the most competitive as the fairy on the top. The least competitive and most easy to achieve are at the bottom of the tree. There are many more of them to choose from so be selective, but a wide base of keyword terms that bring you a visitor a day is easier to achieve than trying to rank for one term that will bring you a 100 visitors.
Now most articles that you will read will start to talk about the fact that to rank for any given keyword you need to build links pointing at your site from other sites with the keyword you are trying to rank for in the anchor text of your link, (thats the click-able part of the text that sends the visitor to your site) . This is all true. You will read about the need for directory submissions, writing articles, reciprocal linking strategies and many more ways to gain links from your piers so that you may build your link popularity and get your deserved place on the first page of results for the keywords you have chosen.
I will leave all those noble strategies to other for now and focus on a method of obtaining as many links as you want for yourself without going outside the remit of your own website. Do not get me wrong. All that you read about in-linking is bona-fide and should be persued as part of a multi faceted approach that is necessary for successful placement in the search engines.
This article is designed however to highlight the importance of internal linking strategy of your own site that can make a great effect on your search engine position. It is an overlooked subject and often missed by many site owners. It is often the key to out ranking your competition but also should not be confused with a tradition of spamming the content of your web pages to gain position by stuffung the content with meaningless keywords and links.
Those strategies have pretty much been taken care of by the search engines in their algorithms.
When linking your pages internally there are some guidelines to consider. These include: The percentage of links pointing at any given page with the same keyword anchor text. If the percentage is too high it may be deemed to be spamming, so always keep your link texts varied leaving the most important keyword links coming from the most important pages of your site.
Use your footer to carry links to your most important pages. That way you are linking your most important pages from every page on your site. These can also be used as a baseline link for a generic keyword creating a good number of links to an important page. If you then link in content links with a more specific target keyword from an internal page you will gain good points for the important keyword along with recognition for the baseline links in your footer.
A final example as this subject will need to be extended later.
If you create a hundred pages of quality content about your site subject or product and you have 1 link in the footer to your homepage. Lets say its a site selling property and your footer link is property homepage. In the text you carry a link for spanish property for Sale also to the homepage. You now have 200 links pointing at your homepage with 50% of them tartgeted at your keyword.
If the assumption is correct that Google allows and reads up to 100 internal links on any given page without penalty then you can see that by interlinking your pages in an intelligent manner you could end up in our example with 10 000 links from a 100 good pages of content.
Whilst it is by no means the only thing to consider, it makes a good start.
About The Author: Neil Ebsworth is co-founder of http://www.amlaspain.com , a Spanish property portal for the Real Estate industry in Spain.Read more Property Articles at http://www.experseo.com
Is It Worth Hiring An SEO Professional
If you have come to this page today, you have probably realized the important need of SEO; and were probably looking for an SEO Professional to assist you, but wanted to know why hire one. If that's the case, you are on the right page; and if that's not the case, reading this page will inform you a little about creating commercial / financial success on the internet.
An SEO Professional certainly comes in handy, no matter what your level of skill in SEO, even regardless of what your business on the internet is. He/ she is an expert in the field of Search Engine Optimization, who's been there done that.
However, gauging one such person's success cannot be done on accounts of how much experience he has, but what kind of experience he has. His primary job function is to ensure that leading, and growing, search engines send spiders to crawl your website's pages and index your site for particular keywords. This is successfully done if he can bring a lot of traffic, and targeted one at that, to your website from the day he starts working for you.
His most important tasks: Stay updated with the changing environment and implement practices positively addressing the changes, Restrain from spamming and keyword stuffing, etc. If your SEO Professional is following the above mentioned principles, it will ensure that you've hired a clean professional, and that he will do his job honestly. Your search for the right Search Engine Optimization Professional ends here.
However, now begins the real game. You have to stay in constant contact with him at every step. While it is his responsibility to see that your website ranks better than your competitors' websites, it is also your responsibility to assist him in communicating how you're different from the rest.
Your business-like tips are then translated into search keywords and phrases by him. In order to capture as much targeted traffic to your website as possible, you and your SEO Professional will need to create and deliver content in a fashion that search engines love to index.
Remember that once your website has ranked well in leading search engines, the process of SEO isn't over yet. In fact, the challenge continues with higher momentum – maintaining consistency and relevancy is very important, if you want the search engines to love your website.
Also, if your search enginerofessional has some web designing and development skills, the process could get a whole better. In case he needs some content changed and could do it himself, his job becomes easier and you get the benefit of two people in one.
Final few points: Your professional should be able to see and deliver the best of both worlds – expertise and customer service. He must provide your information about the everyday progress of his job with regards to your website.
If he can set higher, achievable standards for SEO practices by his performance, then you can rest assured that you've probably hired the best search engine optimization professional you could ever get your hands on.
About The Author: For more information on search engine optimization professionals, visit
http://www.arizonasearchenginespecialist.com/seo-professionals/
An SEO Professional certainly comes in handy, no matter what your level of skill in SEO, even regardless of what your business on the internet is. He/ she is an expert in the field of Search Engine Optimization, who's been there done that.
However, gauging one such person's success cannot be done on accounts of how much experience he has, but what kind of experience he has. His primary job function is to ensure that leading, and growing, search engines send spiders to crawl your website's pages and index your site for particular keywords. This is successfully done if he can bring a lot of traffic, and targeted one at that, to your website from the day he starts working for you.
His most important tasks: Stay updated with the changing environment and implement practices positively addressing the changes, Restrain from spamming and keyword stuffing, etc. If your SEO Professional is following the above mentioned principles, it will ensure that you've hired a clean professional, and that he will do his job honestly. Your search for the right Search Engine Optimization Professional ends here.
However, now begins the real game. You have to stay in constant contact with him at every step. While it is his responsibility to see that your website ranks better than your competitors' websites, it is also your responsibility to assist him in communicating how you're different from the rest.
Your business-like tips are then translated into search keywords and phrases by him. In order to capture as much targeted traffic to your website as possible, you and your SEO Professional will need to create and deliver content in a fashion that search engines love to index.
Remember that once your website has ranked well in leading search engines, the process of SEO isn't over yet. In fact, the challenge continues with higher momentum – maintaining consistency and relevancy is very important, if you want the search engines to love your website.
Also, if your search enginerofessional has some web designing and development skills, the process could get a whole better. In case he needs some content changed and could do it himself, his job becomes easier and you get the benefit of two people in one.
Final few points: Your professional should be able to see and deliver the best of both worlds – expertise and customer service. He must provide your information about the everyday progress of his job with regards to your website.
If he can set higher, achievable standards for SEO practices by his performance, then you can rest assured that you've probably hired the best search engine optimization professional you could ever get your hands on.
About The Author: For more information on search engine optimization professionals, visit
http://www.arizonasearchenginespecialist.com/seo-professionals/
Sunday, February 24, 2008
Web 2.0 Technology
Technologies like a web blogs, social book marking, wikis, pod casts, RSS feeds, social software, web application programming interfaces, and online web services such as eBay and Google mail provide enhancements over read only websites. Stephen Fry describes Web 2.0.
Entering Web 2.0, a vision of the web information is almost broken up into the units of micro content which can be distributed over dozens of domains. The web of documents has morphed into a web of data. We are no longer just looking to the similar old sources for information. Now we are looking to a new set of tools to collective and remix micro content in new and useful ways.
Users are permitted by web 2.0 websites to do better than just retrieve the information. They can build on the interactive facilities of Web 1.0 to provide Network as platform computing, allowing users to run software-applications entire through a browser. On a web 2.0, Users can own the data and exercise to control over the data. Architecture of participation can encourage the users to add value to the application as they use it. This stands in contrast to very old traditional websites, the sort which limited visitors to viewing and whose content only the site’s owner could modify. Web 2.0 sites often feature a rich, user-friendly interface base on AJAX or similar rich media. The sites may also have social-networking aspects.
Web 2.0 has often been described as the web as platform, and if we think about the web as a platform for interacting with content, we begin to see how it impacts design. Imagine a bunch of stores of content provided by different companies, individuals, governments, upon which we could build interfaces that combine the information in ways no single domain ever could. Suppose, Amazon.com makes its database of content is accessible to the outside world. Anyone can design an interface to replace Amazon’s that better suits specific needs. The power of this is that content can be personalized or remixed with other data to create much more useful tools.
The effects of Web 2.0 are far reaching. Like all paradigm shifts, it affects the people who use it socially, culturally, and ever politically. One of the most affected groups is the designers and developers who will build it, not just because their technical skills will change.
Web 2.0
Entering Web 2.0, a vision of the web information is almost broken up into the units of micro content which can be distributed over dozens of domains. The web of documents has morphed into a web of data. We are no longer just looking to the similar old sources for information. Now we are looking to a new set of tools to collective and remix micro content in new and useful ways.
Users are permitted by web 2.0 websites to do better than just retrieve the information. They can build on the interactive facilities of Web 1.0 to provide Network as platform computing, allowing users to run software-applications entire through a browser. On a web 2.0, Users can own the data and exercise to control over the data. Architecture of participation can encourage the users to add value to the application as they use it. This stands in contrast to very old traditional websites, the sort which limited visitors to viewing and whose content only the site’s owner could modify. Web 2.0 sites often feature a rich, user-friendly interface base on AJAX or similar rich media. The sites may also have social-networking aspects.
Web 2.0 has often been described as the web as platform, and if we think about the web as a platform for interacting with content, we begin to see how it impacts design. Imagine a bunch of stores of content provided by different companies, individuals, governments, upon which we could build interfaces that combine the information in ways no single domain ever could. Suppose, Amazon.com makes its database of content is accessible to the outside world. Anyone can design an interface to replace Amazon’s that better suits specific needs. The power of this is that content can be personalized or remixed with other data to create much more useful tools.
The effects of Web 2.0 are far reaching. Like all paradigm shifts, it affects the people who use it socially, culturally, and ever politically. One of the most affected groups is the designers and developers who will build it, not just because their technical skills will change.
Web 2.0
Tuesday, January 29, 2008
Ruby on Rails for Java Technology Developers
Ruby on Rails is a framework for quickly building web applications. Rails takes advantage of many of the lessons learned over the past decade of web development. Rails uses Model/View/Controller (MVC), view templates, sessions, cookies, and many other abstractions that developers in any web framework will find familiar.
But Rails improves on the past as well. With convention over configuration, you use configuration only where necessary, so simple applications do not require hundreds of lines of boilerplate XML.
Rails is so powerful, and why other frameworks are racing to emulate Rails' best features. Best of all, Ruby and Java technology are growing together. With JRuby, you can run your Rails apps on a Java technology-based VM, and continue to access the enormous base of useful Java libraries. You will see how easy it is to get an application started with JRuby on Rails.
But Rails improves on the past as well. With convention over configuration, you use configuration only where necessary, so simple applications do not require hundreds of lines of boilerplate XML.
Rails is so powerful, and why other frameworks are racing to emulate Rails' best features. Best of all, Ruby and Java technology are growing together. With JRuby, you can run your Rails apps on a Java technology-based VM, and continue to access the enormous base of useful Java libraries. You will see how easy it is to get an application started with JRuby on Rails.
Building Web Applications with Ruby on Rails
Ruby on Rails has taken the web application community by storm. The Ruby programming language fuses ideas from dynamic, scripting languages with a strong object-oriented framework. Based on the popular Model-View-Controller (MVC) paradigm, Ruby on Rails, also called RoR and just Rails, is a web programming application framework written in Ruby. Rails leverages Ruby's extensive support for metaprogramming, from which it derives much of its elegance and ease of development. Additionally, Rails makes extensive use of code generation features, making it easy to start a complete application and promoting agile programming techniques.
The key design features that make Rails unique in the web application world are "Don't Repeat Yourself" (DRY) and "Convention over Configuration". The DRY principle means that settings, such as database column names, only need to be specified in one place. Rails ensures that these definitions are visible to all the other web components that need them. Similarly, the Convention over Configuration principle means that web developers only need to make explicit the aspects of their web application that are different from others; Rails (and programmers, too) can infer similar aspects from conventions, e.g., naming conventions. This greatly reduces the need to specify meta data aobut your web application in configuration files, largely eliminating the XML metadata bloat that is common in other web frameworks.
Top 12 Tutorials on Ruby On Rails...Ravine of tutorials opensource...ROR, PHP, Java
- Rolling with Ruby on Rails - Curtis Hibbs of ONLamp.com offers his first excellent introduction to Ruby on Rails. This is the article that got me really excited about RoR.
- Rolling with Ruby on Rails, Part 2 - The sequel to Curtis Hibbs excellent series of articles.
- Four Days on Rails (PDF) - a great tutorial that is broken down into simple tasks that you can do over a four day period. To be quite honest, this tutorial only takes about 2 hours, but nonetheless it is very well organized!
- Really Getting Started in Rails - Amy Hoy has a great tutorial that not only covers RoR, but also introduces the reader to many of the basic concepts of the very cool Ruby scripting language.
- Tutorial in Ruby on Rails - is a basic tutorial aimed at newbies.
- Fast-track your Web apps with Ruby on Rails - IBM jumps into the sandbox with an excellent (as usual) tutorial to get you on your feet fast.
- Getting Your Feet Wet With Ruby on Rails - Talking about getting on your feet fast, this one from Webmonkey promises to get them wet too!
- How to make a todo list program with Rails - Another excellent introductory tutorial that actually helps you build something useful!
- Ajax on Rails - Curtis Hibbs offers part 3 of his look at RoR
- Many to Many Tutorial for Rails (PDF) - is a nice document that begins to delve into some of the more complex parts of web application programming, but in fine Ruby on Rails manner, it’s really not too complicated!
- Distributing Rails Applications - A Tutorial - So now you’ve built your RoR application, how to you push it to a production server? This tutorial covers the bases.
- Installing Ruby on Rails with Lighttpd and MySQL on Fedora Core 4 - and of course this list wouldn’t be complete without a shameless bit of self-promotion, this tutorial promises what it says. Other install tutorials can be found here, here and here!
Subscribe to:
Posts (Atom)
Posts
