Monday, April 7, 2008

Blogs versus Articles

Generally Articles are painstaking to be more instructive and truthful where details are apprehensive. While Blogs have arrived as a resources and a personal way to get your message across. Both are a great source of information from perspective of a search engine. But which one is better to rank???

First, let's look at the value each one brings:

Blogs:

Blogs have “inside point of view” it also get updates usually on frequent basis and Timely.

While Articles are:

Educational, Establishment, Comprehensive, Marketing driven.

From a brightness perspective, Blogs obviously win out over the articles.

Exposure:

Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles to, here is a link for some: seoresources.seoforgoogle.com

From a business perspective, I can tell you that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.

People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.

From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.

So what does this mean to you?

If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you're ultimate goal is to convert the user, not confuse the search engines.

Search Engine Optimization India, SEO India, SEO Company India

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