Wednesday, July 16, 2008

Advantages of PPC advertising

PPC is an acronym for Pay Per Click. PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis.

Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click payment model.

PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement »
PPC ads can immediately generate visibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:

* Definite
* Flexible
* Low Risk

Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want »
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effective model and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to »
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads
to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much they want to spend on PPC ads »
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign »
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like:
The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.

Advertisers can calculate the acquisition cost and ROI using these statistics. Based on the results of the calculation of the effectiveness of the PPC campaigns, the campaigns can be modified instantly.

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