I've heard that Google interprets longer domain registrations as a 
signal of quality. Is it true that Google will treat my site differently if I 
register or renew my domain for 10 years versus just two years?
Answer: The short answer is: It will never hurt your rankings and it might,
theoretically from time to time, help your rankings ever-so-slightly—maybe,
but probably not. Here's the deal. 
A Google patent made public in 2005 referred to several ways by which 
Google may distinguish between illegitimate and legitimate domains. One 
aspect is the length of time a domain is registered for. According to the 
patent, legitimate domains are more likely to be paid for several years in 
advance, while doorway and spam-heavy domains are rarely registered for 
more than a year in advance, since the owner knows they'll likely be 
penalized anyway.
Based on the patent information, several domain registrars began prompting 
their customers to lock-in new registrations for long periods, claiming that 
doing so would help their search engine rankings.
However, since that patent was released our observations indicate that 
extended domain registrations don't have much, if any, impact on 
rankings. It certainly doesn't hurt, but you should not expect it to give you 
any major boost in the rankings.
Even so, it is interesting to note that Google's patent application does state 
that domain registration could be a potential ranking factor. But just 
because something is in a patent doesn't mean that it's actually being done. 
All it means is that the patent holder wants to reserve the right to possibly do 
it someday.
Also relevant is the fact that Google, as a domain registrar, only has access 
to the database of public (but not private) whois records. So, in theory, if you 
keep your domain registration private (as many do for privacy and personal 
security reasons)
Google has no easy way of knowing how long your domain is registered for.
Finally, it's worth noting that domains in the UK are prevented from being 
registered for periods longer then two years at a time, making the point moot 
for British sites.
So the bottom line is that it may be good business practice to register your 
domains for longer, but you really shouldn't count on getting a ranking boost.
Wednesday, December 23, 2009
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1 comment:
Excellent dear
Realay very good post
ok thanks
SEO Company India
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